Hello!
​I bring 7 years of experience in the FMCG sector and 1 year of experience in the impact consulting space.
I love developing consumer-centric and data-driven marketing and revenue growth initiatives, and driving sustainable impact at scale.
When I am not working, I can be found travelling, finding the best Matcha latte, playing tennis, or engaging in a soulful conversation.
PORTFOLIO
PEPSICO
Area Sales | Trade Marketing | Revenue Growth Management | Brand Management
PROFESSIONAL EXPERIENCE
2023-2024
HYSTRA (Impact consulting firm, Paris)
Senior Consultant
2015-2021
PEPSICO (India)
2020-2021
Brand Manager - 7up and Mirinda
2018-2019
2017-2018
Revenue Growth and Trade Marketing Manager
Key Accounts Manager
2015-2016
Area Sales Manager
EDUCATION & QUALIFICATIONS
2022-2023
HEC Paris
MBA, Marketing specialization
2013-2015
MBA, Strategy specialization
Indian Institute of Management (Kozhikode, India)
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2010-2013
Mahatma Gandhi University (Kochi, India)
Bachelors, Business Management
EXPERTISE
BRAND CAMPAIGNS
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Designing and executing Below-the-line (BTL) and Above-the-line (ATL) campaigns
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Leveraging Nielsen, Kantar, and internal data to develop the annual brand strategy​
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Collaborating with cross-functional teams on new product development
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Conducting consumer research: Depth interviews, focus groups, and quant studies
REVENUE GROWTH INTERVENTIONS
TEAM AND TRADE PARTNER ENGAGEMENT
Designing and optimizing
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Trade promotions via ROI analysis and field insights
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Mix management interventions, based on channel, pack, brand, and geography
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Pay-for-performance and trade loyalty programs
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Festive interventions
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Pack-price architecture
I have led vast teams of sales personnel across different Indian geographies. I have also managed critical relationships with several key accounts and distributors, in a fairly male-dominated ecosystem.
Motivation, coaching and feedback, and conflict resolution are skills I have sharpened through these interactions.